The Brief
To promote the upcoming Despicable Me 4 movie and introduce the new Mega minion characters
To promote the upcoming Despicable Me 4 movie and introduce the new Mega minion characters
The Solution
The Mega Minions crash-landed in London with a highly Instagrammable installation, featuring slushies inspired by the movie’s super serum and beloved characters. My task was to develop the brand identity for the slushie truck, “Despicable Slushies.”
The Mega Minions crash-landed in London with a highly Instagrammable installation, featuring slushies inspired by the movie’s super serum and beloved characters. My task was to develop the brand identity for the slushie truck, “Despicable Slushies.”
The truck’s design and logo stayed true to the existing Despicable Me brand while incorporating a retro, nostalgic twist reminiscent of a classic ice cream van—appealing to older audiences. At the same time, bright, bold colours kept it fun and engaging for younger fans.
To enhance the experience, I created a set of playful sticker packs, allowing customers to personalise their slushie cups and make each one uniquely their own. Additionally, I designed a fun, vibrant flavour menu that was easy to navigate while complementing the truck’s bold and playful aesthetic.
