Foodies is a village cafe situated in the countryside who wanted to re-brand themselves to appeal to a wider consumer market. The company wanted to keep their brand colour as green so I chose a vibrant emerald to bring some energy into the brand whilst keeping the countryside feel and sophistication.
A simple modern typeface was used for the logo, adding the touch of the knife and fork into the typeface to create a more playful take on the company name. The knife and fork were then referenced throughout the design to create cohesion throughout the brand.
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